Top 5 Beauty Retail Apps on iOS in Australia: Q4 2022 Performance

During Q4 2022, the top 5 beauty retail apps on iOS in Australia showcased varied performance trends. Here's a detailed look at their weekly downloads, active users, and revenue.

MECCA - Beauty Shopping saw a steady increase in weekly active users, starting at approximately 37.7K in late September and peaking at around 45.1K by the end of December. Weekly downloads fluctuated throughout the quarter, with notable peaks of 8.4K in late September and 7.7K in the last week of December. Revenue data was not available for this app during the quarter.

Sephora - Beauty Shopping experienced a consistent rise in weekly active users, beginning with 15.6K in late September and reaching 19.2K by the end of December. Weekly downloads showed an upward trend mid-quarter, with a peak of 7.3K in early November. The app maintained a steady download rate, ending the quarter with 6.2K downloads in the final week.

Adore Beauty | Shop Beauty Now displayed a fluctuating download pattern, starting at 2.6K in late September and ending the quarter with 2K downloads in the last week of December. Revenue and active user data were not available for this app during the quarter.

LOOKFANTASTIC: Beauty & Makeup had a gradual increase in weekly active users, peaking at 845 in late November. Weekly downloads also saw a peak in late November with 587 downloads. The app's download numbers fluctuated, ending the quarter with 304 downloads in the last week of December. Revenue data was not provided for this app during the quarter.

Nykaa – Makeup/Beauty Shopping experienced a stable increase in weekly active users, from 1.7K in late September to approximately 2.1K by the end of December. Weekly downloads showed modest growth, peaking at 292 in late November. The app concluded the quarter with 194 downloads in the final week. Revenue data was not available for this app during the quarter.

For more insights and detailed data on these apps, visit Sensor Tower.